TODAY I AM
TAKING A SNAP AT NIGERIA MUSIC INDUSTRY.
Nigeria
Music industry used to be monopolized by Kenny Music, thanks to the likes of duo
of P-square, and Mo’hits records who saw things differently and opens up the
industry , our Artist now pair-up with their foreign counterparts even Nigerians
prefer our indigenous artists in any occasion both home and abroad. In this write-up I will
talk about our used to be known superstars who now went in to oblivion not due
to lack of talents but poor Public
Relation (PR) and inability to move with time.
Public Relation roles should not be consider as brand
Manager’s role: Public relations professionals do more than draft press release
and build relationships with media
representatives or arrange show biz they are also familiar with the attitudes and concerns of consumers, public interest groups and community in order to maintain and gives what fans demands at particular point in time. People act based upon their perception of fact and this fact are derived from what they hears about, there are many of our Artist who lack raw talents but due to excellent PR they are making the mind of their fans blow, but the hibernated artist does not recognized the important roles media and publicity plays in their musical career ,that was what brought practical death to their Music career, facts available makes us understand that there are thousands of undiscovered talents due to poor PR and media representatives that is the topic for another day. Back to the topic, the following list comprises the hibernated superstar’s name.
representatives or arrange show biz they are also familiar with the attitudes and concerns of consumers, public interest groups and community in order to maintain and gives what fans demands at particular point in time. People act based upon their perception of fact and this fact are derived from what they hears about, there are many of our Artist who lack raw talents but due to excellent PR they are making the mind of their fans blow, but the hibernated artist does not recognized the important roles media and publicity plays in their musical career ,that was what brought practical death to their Music career, facts available makes us understand that there are thousands of undiscovered talents due to poor PR and media representatives that is the topic for another day. Back to the topic, the following list comprises the hibernated superstar’s name.
1. IBRAHIM ALHASSAN AND MICHAEL ABOH (Zule Zoo)-Hit track-
Kerewa
2. YEMI AKINWONMI and
others (Styl-plus)
3. EDDIE MONTANA (Eddie
remedy) formally signed by kenny music and they succeeded
in killing his career. Hit track- SHAKAMO
4. ANTONY OLAREWAJU (Tony Tetuila) formally a member of Remedies also
formal Kenny Music artist- Hit track –MY
CAR
5. KINGSLEY AYOVUNADUO AND DAVID AYOVUNADUO(Ruff Rugged and
Raw)-Hit-TRACK’ WETIN DEY’
6. FRIDAY IGWE (Bab fryo)- DEM GO DEY POSE
8.MAJEKODUNMI FASHEKE ( Majek Fashek)- HIT TRACK ‘THE RAIN’
9.AHMEDU AUGUSTIN OBIABO( Black face) formal band Plantashaun
Boyz with 2face and Face,
10. EDRIS ABDULKAREEM , Another Kenny music star
Other include
the likes of Danfo Driver, Africa China,Daddy Showkwy, father u-turn, 2horts, essence,
weird MC, Freestyle, Xproject, Djine and even reviving Jazzman olofin and YQ others I fails to mention their names .
Towing this
wrong path are artist like : 9ice,Olu Maintain, Jaywon, Jah bless, Klever Jay,
AY.Com, Face, Mr. MayD even our very popular Big Fish, DBAND
himself, though artist in this category needs to do something drastically to
revive their career if not, dead is near to their career in ever evolving
Nigeria Music Industry.
They should
know what to do and of-cause is out of my service to advise them but working closely
with the media will make a lot of sense and employing the service of PR manager who knows what the public needs
at any point in time will perform wonder.
There are alots
of lessons our Upcoming superstars need to learn, the industry is not just
about displaying dollars, pulping champagne and wining and dining with ladies,
no doubt the history is full of opportunities and avenues are open to become
wealthy but caution must be taken, like what I read online sometime last year,
about one of our superstar who travel abroad to buy two pairs of sneakers, I
laugh, life is not always like that, while not ask from the oblivion once now,
even the popular Blackface could not pay his rent, face also could not attend
2face wedding in dubai what perceived to be his inability to pay flight ticket,
also what is fresh in our memory about OJB that had to result for public
donations for operation to done.
Media, PR and bloggers are always available for you to
utilize and pay them for their service, they will get the job done for you instead
of venturing it to something that amounts to waste.
Writing by
Adewuyi Ayodeji (www.heywhyzo.com).
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